KAJ's Victory and the Resurgence of Swedish Culture in Finland

By Ulla Rajala, April 1, 2025

In a significant cultural moment for Finland, the trio KAJ has emerged victorious at the 2025 Melodifestivalen with their song “Bara Bada Bastu.” This win not only opens the door for their participation in the Eurovision Song Contest but also shines a spotlight on Finnish-Swedish culture, which comprises about five percent of the population.

The Story Behind KAJ

KAJ is made up of three Swedish-speaking Finns: Kevin Holmström, Axel Åhman, and Jakob Norrgård. Hailing from Vörå, a municipality on Finland's western coast, the group is known for infusing their music with the local Vörå dialect. The song “Bara Bada Bastu” celebrates Finland’s beloved sauna culture and is notable for incorporating Finnish words into its charming lyrics, making it relatable to a broader audience.

Since their formation in 2009 as school friends, KAJ has steadily built a name for themselves, performing throughout the Vaasa area. They have previously produced two musicals at the Wasa Theatre and featured in a program on the Swedish-speaking section of the Finnish Broadcasting Company, YLE, titled “Nästan Unplugged.” Their accolades include the Leif Sjöström prize in 2013 and being named Honorable Ostrobothnians of the Year in 2015. ## Cultural Significance of the Win

KAJ’s win at Melodifestivalen has implications that extend beyond simply earning a spot at Eurovision. It marks the first time since 1998 that Sweden will perform a song in its official language, Swedish, at the contest. For Finland, the impact is even more profound. Amid growing political calls to abolish mandatory Swedish language lessons for Finnish speakers, KAJ's success unites both Swedish-speaking and Finnish-speaking communities. The song’s catchy refrain, including “yksi, kaksi, kolme, sauna” (meaning “one, two, three, sauna”), has resonated with young children across Finland, who are now singing along.

On social media, many Finnish-speaking individuals have discovered KAJ's prior works, drawn in by the group's unique style and humor. Their reinterpretation of well-known pieces such as Puccini’s “Nessun Dorma” in “Nissan Bromsa” has captivated audiences, sparking a newfound interest in their catalog.

Historically, Swedish-speaking culture in Finland has been perceived as elitist among the Finnish-speaking majority, with many people only familiar with figures like Tove Jansson, the creator of The Moomins. KAJ’s wholesome and engaging presentation of their culture stands to challenge these stereotypes and broaden understanding.

A Shift in Perception

Leading up to the Melodifestivalen Grand Final, prominent Swedish-language media expressed astonishment at how KAJ’s participation has altered perceptions of Swedish-speaking culture overnight. This recognition is something that politicians representing this minority group could only dream of in the past.

Dagens Nyheter, a leading Swedish newspaper, has also noted the enthusiasm surrounding KAJ’s achievement. Many Finnish speakers now appear interested in learning Swedish, highlighting the potential for enhanced cultural exchange moving forward.

On March 10, Finnish Broadcasting Company YLE broadcasted a live concert celebrating KAJ's victory in Vörå, drawing around 5,000 attendees. The global reach of the concert, which included fans from across the world, showcases the excitement and joy surrounding the group’s achievements.

Future Prospects

Building on their recent success, KAJ has announced a summer tour that will span both Sweden and Finland, with appearances at significant summer festivals including Ruisrock in Turku. Their rapidly growing popularity suggests that an even greater triumph, such as a win at Eurovision, is within reach.

KAJ's triumph at Melodifestivalen represents more than just a musical achievement; it symbolizes a moment of unity and resurgence for Swedish culture in Finland, bridging gaps and fostering a renewed appreciation among Finns for a vibrant aspect of their national identity.