Tampere Tops City Brand Survey in Finland for Fifth Consecutive Year

Posted on April 4, 2025

For the fifth consecutive year, the City of Tampere has secured the top position in Finland’s Reputation & Trust study, emphasizing its status as the most respected and positively regarded city among Finnish citizens. Conducted annually by T-Media, the survey assesses the perceptions of 24 major cities in Finland, analyzing various indicators such as governance, leadership, and development.

High Marks Across Key Areas

In this year's survey, Tampere received notably high scores in critical areas such as governance, reliability, safety, and the quality of services provided to residents. These attributes are essential for enhancing the city's international image and appeal.

“A strong and reliable brand is an asset in international promotion work—especially when attracting new air connections and business opportunities,” stated Marja Aalto, Senior Specialist at Business Tampere. She emphasized that a high reputation signals to potential investors, airlines, and skilled professionals that the city is trusted by its citizens and is prepared for partnerships on a global scale.

Aligning Reputation with Strategic Goals

Tampere's strong reputation aligns with its broader strategic objectives, which include sustainable growth, enhanced international connectivity, and the promotion of innovation-driven sectors such as smart mobility, technology, health, defense, and cleantech. The city's commitment to these sectors reflects its aim to not only attract new businesses but also support its existing industries.

Importance of Reputation in Air Service Development

Reputation plays a vital role in a city's attractiveness to visitors, talent, and investors, all of whom are essential for developing air service routes. As air travel continues to recover and competition for tourists and business travelers intensifies, a well-regarded city brand becomes a significant differentiating factor.

Moreover, Tampere's positive standing enhances its value proposition to airlines. The city benefits from strong local support, a commitment to high-quality services, and a focus on sustainable development, providing a solid foundation for successful long-term airline routes.

For more information about Tampere's achievements and future plans, please contact Marja Aalto at marja.aalto@businesstampere.com.

This recognition highlights Tampere's dedication to maintaining a positive reputation and its strategic efforts to promote the city as a desirable location for investment and tourism in Finland.