From its 1972 exile roots in Toronto to this summer’s tri-city spectacle spanning Stockholm, Narva, and Tallinn, ESTO has been the heartbeat of the global Estonian diaspora. Explore its storied past—and why ESTO 2025 is the ultimate cultural homecoming for North American Estonians.

On autumn nights in 1944, more than 70,000 Estonians, Latvians, and Lithuanians slipped into the Baltic’s cold darkness, steering overloaded fishing boats toward neutral Sweden as the Red Army returned. Eighty years later, their descendants gather on Gotland’s beaches and Tallinn Bay to honor the perilous voyage, preserve family stories, and reflect on how that flight still shapes Nordic culture and identity.

From 19th‑century immigrant weeklies to today’s digital platforms, Nordic and Baltic media in New York has constantly reinvented itself. This overview traces that evolution—and shows how The Northern Voices now leads the next chapter as a fully digital hub for Northern creativity.

The Northern Voice has a first look at Valev Laube’s new single “Halo in Freefall,” a dreamy composition currently available as an early preview track on SoundCloud.

Over 40 Nordic and Baltic artists transformed the Estonian House into a living, breathing expression of identity, heritage, and hope. For the first time, artists and audiences from across eight nations came together under one roof to share stories, sounds, and traditions in perfect harmony. From immersive forest installations to a soaring concert finale, the evening brought the entire diaspora together like never before. It wasn’t just a performance—it was a deeply felt reunion, and a turning point in the cultural presence of Nordic and Baltic voices in New York.

In the windswept Baltic isles of Estonia, a young girl learned skincare secrets passed down through generations. Decades later, that girl – Eha Urbsalu – is a New York City entrepreneur bottling those very Viking beauty secrets for the world. With an international career spanning beauty pageants, fashion runways, and even Hollywood film sets, Urbsalu has never lost sight of her Estonian heritage. Today, as the founder of Viking Beauty Secrets, she blends the natural wisdom of her homeland with modern, organic skincare innovation. Her story is one of cultural pride, female entrepreneurial grit, and a mission to prove that clean, sustainable beauty rooted in tradition can captivate a global audience.

A Journey from Estonian Roots to International Acclaim - Kristi Roosmaa, an award-winning actress, singer, and producer, has carved a distinguished path from her early days in Estonia to the vibrant stages of New York City. Her multifaceted career is a testament to her unwavering dedication to the arts and her ability to seamlessly blend cultural heritage with contemporary performance.

Alo Neil Molder is an Estonian graphic designer recognized for modernizing and preserving the visual identity of key Estonian cultural institutions in the United States. Since the late 1990s, Molder has used his artistic expertise to support Estonian diaspora organizations, volunteering his design skills to centers like the NEW YORK ESTONIAN HOUSE and the CHICAGO ESTONIAN HOUSE.

Simona Smirnova has carved a unique niche in New York’s music scene by blending Baltic folklore with boundary-pushing jazz. A Lithuanian-born vocalist, composer, and virtuoso kanklės player (the Lithuanian zither), Smirnova is celebrated as a global ambassador of her nation’s indigenous instrument.

As New York City hosts the Estonian Cultural Days on April 4–6, 2025, it’s a fitting time to celebrate the remarkable history and legacy of the city’s Estonian community. From the earliest Estonian settlers in colonial times to the thriving cultural scene of today, Estonian New Yorkers have nurtured a rich heritage.