In this guest post, a media training expert shares why interviews don’t end when the cameras stop rolling, offering practical tips on clarifying points, correcting mistakes, and maximizing positive coverage to strengthen relationships with reporters.

From corporate ambition to global impact, the founder of Brand of a Leader never planned to become an entrepreneur—until a conversation during early motherhood changed everything. What began as a quest for flexibility evolved into a thriving personal branding agency serving CEOs and founders across 12 countries. In this interview, she shares how she scaled organically without a sales team, embraced AI without sacrificing authenticity, and built a business that aligns with both her professional genius and personal values. Her story offers a fresh perspective on leadership, balance, and building with intention in the modern entrepreneurial landscape.

As a celebrity makeup artist working with red carpet clients, editorial shoots, and high-definition film, skin is truly the canvas that makes or breaks any look. Great makeup begins with great skin—radiance can’t be faked under the unforgiving lens of a camera.

In spring 2025, as the EU and the US both grapple with inflation, geopolitical storms and social change, striking parallels and contrasts emerge. The European Union – a bloc of 27 member states with roughly 449 million people – is the world’s second-largest economy, at about $19.9 trillion GDP (nominal, forecast 2025). By comparison, the United States alone (~336 million people) boasts roughly $27.4 trillion GDP (2023).

A polished bio and a slick headshot might get you noticed once—but they won’t make people remember you, trust you, or seek you out when stakes are high. The leaders and creatives who turn their names into magnets play a deeper, longer game. They obsess over the subtle signals most of us ignore—the mindset behind the message, the reputation behind the logo, the microscopic favicon in a crowded browser tab.

In 2015, co-founders P. Blake Renda and Julie W. Koester were huddled around a kitchen table in Naples, Florida, sketching plans for a different marketing agency. They had a bold vision: a one-stop firm blending rigorous business strategy with full-service, white glove business marketing services under one roof. Fast-forward to today, and that kitchen-table startup—Dragon Horse Agency—has grown into a multi-award-winning international firm with offices in Florida and California.

Polished logo? Check. Gorgeous website? Check. Loyal customers lining up to buy? Maybe not.

Media coverage is still one of the fastest ways for freelance and indie artists to amplify credibility, spark sales, and unlock career-changing opportunities. Yet a crowded inbox and shrinking newsrooms mean editors ignore cookie-cutter press releases faster than you can hit “send.” The good news: journalists crave fresh angles, authentic voices, and stories that resonate far beyond a gallery wall or Spotify link.

It’s hard not to notice my inbox lately: every day I see more pitches from so-called PR agencies promising guaranteed coverage in top outlets. These pay-to-play schemes seem to be on the rise in the creative world, and too many talented entrepreneurs have learned the hard way that the promises are empty. One media veteran on LinkedIn put it bluntly: “there’s no need to pay to play with PR and media features”. I agree – authentic publicity comes from strategy and storytelling, not handing over a check.

From forging cross-continental collaborations to turning street culture into sold-out product designs, New York City offers a level of opportunity you won’t find anywhere else. But in a place where ideas fly faster than cabs, simply “showing up” won’t cut it—you need authenticity, boldness, and a relentless drive. Here, eight seasoned professionals reveal what truly sets NYC apart and how emerging artists can stand out in the world’s most competitive creative hub.